It’s a great idea isn’t it?
Having an online course. Or a coaching programme. Or a mastermind.
You’ve got an idea for it.
It’ll be fantastic.
You’ll really be able to help people.
You’ve just got to launch it.
You’ve got to launch it.
You’ve got to find a way to let people know what you’re doing.
Not only that, unless you want a new hobby, you’ve got to charge money for it.
You’ve got to welcome multiple people on board at the same time, because doing all the work of a group for one person completely negates the advantages of working with multiple people at once.
(And it’s a bit depressing and embarrassing, even if you dress it up with the old “She’s my ideal client! And she’ll get incredible value!”)
And what about you?
When do you get to enjoy the benefits (to you and your customers) of scaling your work?
And I don’t mean in that aggressive ‘10x your business or die’ mentality.
I mean beautifully and simply expanding your business to help multiple people at once.
So they get to experience your work at a great price.
You get to serve more people without the burnout that comes with trying to help them all individually.
And you get paid fairly for doing so.
Like I said, it’s a great idea.
So why does it so often go to shite?
You put all your energy into something that nobody seems to want.
(Except your coach, who thinks it’s awesome and that you should ‘double your prices’.)
You craft thoughtful posts for Facebook.
(Which get five likes, and one of those is your mum, and you know she (not-so) secretly thinks you’re wasting your time.)
You spend hours squinting at Canva and Picmonkey, preparing gorgeous graphics.
(That make you cringe when you see them online.)
You’ve built it.
Why didn’t they come?
And that’s not all you did.
You’ve studied the formulas and taken courses by the ‘Big Boys’.
You’ve got blueprints coming out of your backside.
You know more about funnels than the average chemical engineer.
And yet you can almost see the tumbleweed rolling around behind your laptop screen.
You’ve worked all the hours under the sun (and moon).
Then you heard about the importance of self-care and started napping a lot.
You’ve spent more hours on google than you’ve had fruit smoothies.
Most of your friends are now from Facebook groups, where you oscillate between sharing your problems and the brief excitement you feel about your latest venture, and being genuinely pleased for the few success stories at the same time as wondering ‘Fuck’s sake… Why not me?’
I’m Michelle Lowbridge - and my first launch was a disaster.
I made two sales, after I offered friends a 75% discount.
I ran a competition to give away three places.
And had five entries.
Yet a few weeks later, my second launch made $45,267.
(No affiliates, no complicated funnels, no website.)
After that I got a bit cocky.
Before the next launch, I prepared the existing members for a huge influx of new people…
…Who didn’t materialise. Fairly humiliating.
The next launch was quite successful, but I didn’t want to actually deliver the product, so I ended up publicly apologising and refunding everyone.
(That was fun, and not-at-all embarrassing.)
Got my shit together.
A few months later I launched again.
$27,000 in 10 days.
Working minimal hours whilst the hubster was away and I was in charge of three kids.
Back in the game.
Since then I’ve had launches of $80,490 / $72,800 / $50,111 / $104,650 / $32,446 / $8,464 / $67,499 and $30,025.
I also made $21,693 from one post on facebook.
I’m not including numbers from private 1-1 clients.
The $50,111 came from sending out a few private messages.
And apart from one occasion where I got stuck in the launch fog, I’ve enjoyed it.
Misery might love company, but money doesn’t love misery.
So what’s the secret?
After my first launch success, I was invited to do interviews and speak to launch strategists, and even to advise the marketing team of a large company that manages other people’s course launches.
They were intrigued as to how I could launch to a list of about 300 people and have 165 people sign up.
I would try and tell them about alignment, mindset, and money blocks.
And they were only interested in ‘How many emails did you send?’ ‘How far apart did you send them?’ ‘Which Facebook groups did you post it?’ ‘How often did you post?’ ‘What was in the posts?’
I knew they were barking up the wrong tree.
But there’s only so many times you can say ‘er, you’re barking up the wrong tree’ and be ignored before all your ‘energy work is nonsense’ stuff gets triggered and you give up.
So I stopped doing the interviews and let them get on with it, whilst I went back to focusing on my own business for the next couple of years.
For most of 2017 I didn’t launch any programmes. I wrote a couple more books, spent time with my family, and served my existing clients.
Near the end of the year I got an exciting download, and launched Love Liberation.
I sent one email to my existing list (which is tiny by ‘industry standards’ – I don’t even qualify for those weird summit things).
I didn’t think much about it, until I was talking to a friend and fellow online business owner.
“How did the Love launch go?” she asked.
“Ahh it was good thanks, there are nearly 30 amazing women in there, I’m loving it.”
“What?! But you only posted, what, twice on Facebook? That I saw anyway.”
“Oh, yeah, I think there were four Facebook posts, and I sent one email to the main list and a few emails to the people who opted in for more information.”
“How do you do it?!”
It got me thinking. To me this is just normal - I didn’t think 29 sales was that high.
A few weeks later I launched Body Free.
When I closed the earlybird there were 121 people on the interest list.
40 of them had signed up.
(And I know that at least ten people on the list had no interest in Body Free, they just like my writing or are curious about how I work!)
I sold two $6,000 packages for 1-1 work direct from the sales page.
(Industry myth will tell you ‘maximum $2k on a sales page, higher and you must get on a call’.)
I’d posted on Facebook four times and sent one email to my main list.
I thought about the conversation with my friend, and remembered the times when I’d tried to explain to those strategists what’s really going on in a successful launch.
Because I’m sure it’s not about formulas and blueprints.
It’s not about needing 1000 people on a list in order to sell 10 products.
It’s about things like:
- Creating the right programme in the first place.
- Doing the things you – and your audience – love.
- Understanding the energetic value of what you do.
- Pricing things fairly – for everyone.
- Recognising your own triggers before you self-sabotage.
- Knowing when to work and when to stop.
- Communicating in a way that makes everyone feel good.
- Being able to receive money without trading your sanity.
- Having your energy aligned with launch success.
- Working from the heart with pure intentions that are free of old beliefs.
And about 20 other (very) simple principles that completely transform how you approach business – and launching.
I figured, if they wouldn’t listen, I’d come straight to you.
I’ll invite you to learn what I do, how I do it – and show you how to do it for yourself.
Of course, it wouldn’t be a Michelle Lowbridge programme without working on the mindset blocks that keep you stuck.
(And that was one of the pieces the Formula People couldn’t get their heads around.)
But it’s essential!
I guarantee you everyone making a killing online has either done a lot of work on their success mindset, or they just naturally happen to have the mindset… Or they’re making money without being in alignment with it (so the rest of their life falls to shit as they smack their upper limits).
Every element of a successful launch has its own ‘demon’.
For example, when it comes to posting on social media, one of the launch demons makes you feel like an idiot.
So we’re going to crush that demon, along with the one that makes you question your abilities, the one that makes you over-give until you can’t think straight, and all the other fears and worries about what you do, how you’re perceived, and what you think is actually possible for you.
- You know what to do
- You know how to do it
- You feel good about every element
- Your mindset is positive
- Your energy is aligned
– you’re primed for a successful launch!
So that’s what we’re doing.
We’re going on a 16 week mission to release you from the demons that torment you when you launch.
We’re going to smash all the subconscious blocks that block you from success.
There’s no blueprint.
No affiliates, joint-ventures, or network marketing.
No scheming and definitely no manipulating.
You won’t be told to host a challenge or open a Facebook group.
In fact, you won’t be told to do anything.
I’ll ask you the questions I ask myself at every stage:
Planning, Program-Creation, Pre-Launch, Actual Launch, and After the Sale.
Your answers will show you exactly what you can do to have a launch you’ll love.
You won’t be encouraged to buy a particular email software.
This programme is not about tech.
I’m not going to teach you how to build a website, set up a funnel, or anything else you can teach yourself.
I will show you exactly why you find certain things hard, help you to make things easier for yourself, and cull the launch demons that block you from doing the stuff you need to do.
I will help you to figure out what you want to launch and how to launch it in a way you’ll enjoy – and that actually has a chance of making money!
I can’t do this work for you.
(As you’ve probably found out when you’ve tried to outsource.)
This is about your alignment, your mindset and your launch.
And those are things I can most definitely help you with.
Just you, me, and a bit of your time.
Don’t spend another year on the launching rollercoaster, hoping each new idea will be The One.
Don’t spend another month with your confidence being shattered and your self-doubt sky-rocketing to alarming levels.
Don’t waste another week getting amazing downloads, throwing all your energy into them, only to be disappointed when you still didn’t make enough to pay the bills for more than a month.
It does not have to be like this.
There are reasons why you’re struggling with launching, and they can be easily addressed if you’ll just dedicate a few minutes every week to the process.
If you’re fed up of wondering when it’s going to happen for you, fed up of investing so much time and money into things that don’t work, fed up of boring your Facebook friends with lacklustre products, fed up of trying to find ways to promote yourself in groups, fed up of wondering if it’s because you don’t have the latest email tech, fed up of hearing about other people’s success, fed up of not being able to rely on a consistent income, fed up of feeling like a fraud, fed up of finding new ways to talk about what you do, fed up of wondering why your audience isn’t responding, fed up of second-guessing everything you do, and fed up of wondering if things will ever be different…
Join us in Launch Energetics.